I joined the highly regarded TFL design team as Visual Designer. TFL had recently launched the Journey planner and their online experience was used by millions every day. Internally this had generated a huge amount of design collateral and with modular design being formative, it was my job to try to help.
Coming from a design, but also development background, it was clear to me creating digital designs is a process. We set about rationalising the design library and reducing development effort significantly.
Some of the iconogaphy produced for the TFL maps
Working for TFL and as a fresh pair of eyes we were able to reduce development effort whilst keeping the look and feel essentially TFL.
Given the design heritage of the TFL, it was fun to support the exhibition
