The overview page was central to the platform and the market proposition
GfK was undergoing a digital transformation of their €400m portfolio whilst looking for high-growth new propositions to increase value for their investors. Co-Leading the product design of GfKs new flagship market intelligence platform gfknewron, my teams make the complex simple, bringing data and insights together to help businesses make better decisions.
My teams’ responsibility was to help create a single authenticated GfK space that
- Democratised data: made data and insight accessible and clear to new persona types beyond analysts
- Identify new insights: work with product, data science and subject matter experts to test, iterate and bring to market
Additionally my remit specifically required me to:
- Support the head of design: to manage a large multi-discipline design team including research, service design, design system UX and UI
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I was responsible for half of the platform propositions which required me to be creative with any methods I employed
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- Utilising Design sprints and workshops: to determine proposition strategy around who to target with what, brainstorming ideas and identifying the most valuable insights from our complex data sets with data science
- Working at low fidelity: to quickly express ideas and gather internal and client feedback to ensure bad ideas die fast
- User testing and validating: to find out more about new users and help identify any gaps in the legacy products then developing evidence for further investment in new concepts
- Taking time to build relationships: with senior stakeholders and understanding their needs, ensuring we could gain buy-in and progress
- Supporting design system development: that brings together and enforces a common design language, ensuring a large portfolio of products can deliver a consistent, strong user experience
My experience with and ability to understand complex data sets as well as my ability to balance user needs, client business needs and our own business objectives allowed me to successfully partner with our product, data and commercial colleagues.
