The Refinitiv design team was tasked to create a single authenticated space that would transform the businesses and its customer’s lives
The criteria that was set out to us for the project to be successful was as follows:
- Perceived simplicity: market leading applications delivering complex-data
- Speed: the swiftness of migration to one destination
- Perception: the marketplace acceptance of the new brand
- Progress: the improvement of each and every application being migrated
Some of the award winning team at the Customer Experience Awards 2018!
Part of a great team I grew to know well, we worked collaboratively with them to
- Research thoroughly: conducting research with users, stakeholders and product owners
- Exploration: creating conceptual artwork to maintain internal momentum and turn brand strategy into product design strategy
- Buy-in: using conceptual designs to clarify where the business wanted to take the new brand direction and give focus on what we wanted to achieve longer term Iteration: continuous user testing to refine purpose and aesthetics
- Flexible deliverables: delivering modular design artefacts that were robust and reusable
- Collaboration: as part of a large multi-discipline team of Product Owners, Researchers, UX/UI Designers, Developers, Analytics and Data experts.
With skills and knowledge of UX, Design & Development I was able to support further than my role, for instance delivering HTML, CSS & JavaScript prototypes to ensure feasibility of build.
It wasn’t just about the glamour of the awards ceremonies
Leading the conceptual phase, we produced prototypes and high fidelity wireframes with motion. With successful responses in user testing our strategy was to be user-centric with simple single sign-on, delivering a single destination for all Finance & Risk functionality and optimised persona-based site flows with a brutalist and task orientated aesthetic.
An agile programme of AB testing, user testing, modular design library and design production began.
The design assets and the programme has been recognised for its ambition and quality and used as an exemplar in the industry.
