A little about me, and how I work
I've spent more than twenty years designing digital products, building teams and getting curious about how things work. I'm happiest somewhere between the big picture and the fiddly bits that make an experience feel right.
I work closely with designers, developers, product people and specialists to understand the problem before jumping to a solution. Research, evidence and a willingness to ask awkward questions tend to be more useful than a beautifully polished assumption.
I've led design teams and set direction, but I still enjoy sketching ideas, making prototypes and refining the details. Good design needs both the wider perspective and someone prepared to roll up their sleeves.
Good people. Interesting problems
I've worked across retail, financial services, transport, telecommunications and data intelligence, with organisations including The AA, GfK, Refinitiv, Go.Compare and John Lewis. The problems have varied considerably, which is part of the appeal.
Earlier agency and consultancy work brought me into projects for Vodafone, Transport for London, Lloyd's Register, Network Rail and Nationwide. Some were substantial digital programmes; others were exploratory ideas that helped people see what might be possible. Whether I'm working with a small specialist group or a larger multidisciplinary team, the interesting part is usually the same: getting to know the business, understanding the people it serves and finding a sensible way forward together.
The work. And the thinking behind it
The portfolio is a selection of work from different stages of my career, from connected-car experiences and market intelligence to mobile retail, financial tools and design systems. It isn't intended to catalogue every screen I've ever made.
Alongside the finished designs, I've included some of the exploration, wrong turns and decisions behind them. I think those often tell you more about how someone works than the polished result alone.
If you'd like the fuller picture, there are also two versions of my CV: a concise overview of my experience and a longer read about the teams, challenges and contributions behind it. Pick whichever suits your appetite for detail.